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Privacy Policy for potatopatch.com
 

Effective Date: June 23, 2026
 

1. Introduction

Welcome to potatopatch.com. We respect your privacy and are committed to protecting your personal data. This privacy policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you in the United Kingdom.
 

2. Important Information and Who We Are
 

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data (Use and Access) Act 2026, the data controller responsible for your personal data is potatopatch.com.

Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us:

• Full Name of Legal Entity: The Clay Potato Patch

• Email Address: Please use our contact form
   

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
 

3. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name, username, or similar identifier.

• Contact Data: Includes email address, telephone numbers, billing address, and delivery address.

• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Usage Data: Includes information about how you use our website, products, and services.

   

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

   

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
 

4. How We Collect Your Data

We use different methods to collect data from and about you, including through:

• Direct Interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you create an account, subscribe to our service/newsletter, request marketing, or contact us.

• Automated Technologies or Interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
   

5. How We Use Your Personal Data (Lawful Basis)

We will only use your personal data when the UK law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., fulfilling an order or service).

• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to keep our website secure or improve our services).

• Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
   

Purpose/ActivityType of DataLawful Basis for Processing

To register you as a new user or customerIdentity & ContactPerformance of a contract with you

To process and deliver an order or requestIdentity, Contact, UsagePerformance of a contract; Legitimate interests

To manage our relationship with you (e.g., notifying changes)Identity, Contact, MarketingPerformance of a contract; Necessary to comply with a legal obligation

To administer and protect our business and websiteIdentity, Contact, TechnicalNecessary for our legitimate interests (running our business, IT services, security)

To deliver relevant website content and advertisementsIdentity, Contact, Usage, TechnicalNecessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business)

6. Disclosures of Your Personal Data

We may share your personal data with internal and external third parties who act as processors or joint controllers based in the UK or internationally (such as IT service providers, hosting platforms, delivery couriers, or analytics tools).
 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
 

7. International Transfers

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.

• Where we use certain service providers, we may use specific contracts approved for use in the UK (the International Data Transfer Agreement or Addendum) which give personal data the same protection it has in the UK.
   

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
 

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and applicable legal requirements.
 

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal data (commonly known as a "data subject access request").

• Request correction of the personal data that we hold about you.

• Request erasure of your personal data.

• Object to processing of your personal data where we are relying on a legitimate interest.

• Request restriction of processing of your personal data.

• Request the transfer of your personal data to you or to a third party.

• Withdraw consent at any time where we are relying on consent to process your personal data.
   

If you wish to exercise any of the rights set out above, please contact us via the details listed in Section 2. You will not have to pay a fee to access your personal data (or to exercise any of the other rights)